Privacy Policy

Last Updated: September 2026

At Ayurvediya Upchar, we respect your privacy and are committed to protecting the personal information you provide while using our website.

This Privacy Policy explains what information we may collect, how we use it, how it may be shared, and the choices available to you when using ayurvediyaupchar.com.

By using our website or placing an order, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

When you browse our website, create an account, place an order, contact us or use certain website services, we may collect information such as:

Personal Information

• Full name
• Mobile number
• Email address
• Billing address
• Shipping address
• City, state and PIN code
• Order details
• Payment-related information
• Customer support communications

Account Information

If you create an account, we may collect information required to maintain and manage your account, such as your name, email address, mobile number and login-related information.

Seller Information

If you register as a seller on Ayurvediya Upchar, we may collect information required for seller verification and marketplace operations, including where applicable:

• Seller/business name
• Contact person
• Mobile number
• Email address
• Business address
• GST details
• PAN details
• FSSAI details for applicable food businesses
• Bank/payment information required for payouts
• Product and business-related documentation

2. Payment Information

Payments may be processed through third-party payment gateways or payment service providers.

Depending on the payment method used, payment information may be processed directly by the relevant payment provider.

We may receive limited payment-related information such as:

• Payment status
• Transaction reference
• Payment method
• Order/payment identifier

We generally do not need to store complete card details such as your full card number or CVV on our website when payment processing is handled by a third-party payment provider.

3. How We Use Your Information

We may use the information collected to:

• Process and fulfil orders
• Deliver products
• Process payments and refunds
• Manage customer accounts
• Provide customer support
• Respond to queries and complaints
• Process returns and replacements
• Communicate order updates
• Manage marketplace sellers
• Verify seller information
• Process seller payouts
• Improve our website and services
• Detect and prevent fraud or misuse
• Maintain website security
• Meet applicable legal and regulatory requirements

4. Order & Delivery Information

When you place an order, relevant information may be shared with the parties necessary to fulfil the order.

This may include:

• Shipping partners
• Delivery providers
• Payment service providers
• Relevant marketplace sellers
• Technology/service providers involved in order processing

Only information reasonably required for the relevant service should be shared.

5. Marketplace Sellers

Ayurvediya Upchar may operate as a marketplace where independent sellers can offer products to customers.

Where an order is placed for a marketplace seller's product, relevant order information may be shared with that seller so that the order can be processed and fulfilled.

Sellers are expected to handle customer information only for legitimate purposes connected with the order and applicable marketplace operations.

6. Cookies

Our website may use cookies and similar technologies to:

• Keep the website functioning properly
• Remember certain preferences
• Maintain login/session information
• Understand website usage
• Improve website performance
• Support analytics
• Improve user experience

You may be able to control cookies through your browser settings.

Disabling certain cookies may affect some website functionality.

7. Analytics & Website Improvement

We may use analytics and similar technologies to understand how visitors use our website.

This may help us understand:

• Which pages receive visits
• How visitors navigate the website
• Website performance
• General traffic patterns
• Technical issues

Analytics information may be collected in aggregated or pseudonymous form depending on the service used.

8. Advertising

If advertising services such as Google AdSense or other advertising platforms are enabled on our website, those services may use cookies or similar technologies to deliver or measure advertisements according to their respective policies.

If advertising services are not active, the relevant advertising section will not apply.

Users should also review the privacy policies of the respective advertising providers.

9. Communication

We may contact customers through:

• Email
• Phone
• SMS
• WhatsApp
• Other communication methods provided by the customer

Communication may relate to:

• Order confirmation
• Shipping updates
• Delivery
• Payment
• Returns/refunds
• Customer support
• Account-related matters
• Important service notifications

Marketing communications, where applicable, may be subject to available consent and opt-out mechanisms.

10. WhatsApp Communication

If you voluntarily contact Ayurvediya Upchar through WhatsApp or provide your WhatsApp number for order or support communication, we may use that information to respond to your request and provide relevant customer service.

WhatsApp communication may also be subject to WhatsApp's own privacy practices and terms.

11. Data Sharing

We do not intend to sell customers' personal information as a standalone product.

Information may be shared with service providers and other parties where reasonably necessary for:

• Order fulfilment
• Payment processing
• Shipping and delivery
• Website hosting
• Technical services
• Customer support
• Analytics
• Fraud prevention
• Marketplace operations
• Legal or regulatory compliance

Service providers may receive only the information reasonably required for the relevant service.

12. Legal & Regulatory Disclosure

We may disclose personal information where reasonably necessary to:

• Comply with applicable laws
• Respond to lawful requests
• Protect our legal rights
• Prevent fraud or misuse
• Protect the safety and security of users or the website
• Cooperate with lawful investigations

13. Data Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, misuse, alteration, disclosure or loss.

However, no online transmission or storage system can be guaranteed to be completely secure.

Customers should also take reasonable precautions to protect their account credentials and devices.

14. Data Retention

We may retain personal information for as long as reasonably necessary for:

• Order fulfilment
• Customer support
• Seller/account management
• Financial and transaction records
• Legal and regulatory requirements
• Fraud prevention
• Dispute resolution
• Legitimate business purposes

When information is no longer reasonably required, it may be deleted, anonymised or securely disposed of, subject to applicable legal requirements.

15. Children's Privacy

Our website is not specifically intended for children.

We do not knowingly seek to collect personal information from children where such collection is prohibited by applicable law.

Parents or guardians who believe that a child has provided personal information to us may contact us through our Contact Us page.

16. External Links

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices, content or security of third-party websites.

Customers should review the privacy policies of third-party websites before providing them with personal information.

17. Your Privacy Choices

Depending on applicable law and circumstances, you may have rights relating to your personal information, including the ability to:

• Request information about personal data we hold
• Request correction of inaccurate information
• Request deletion where legally applicable
• Withdraw certain permissions or consent where applicable
• Opt out of certain marketing communications
• Raise a privacy-related complaint

Requests may be subject to reasonable verification.

18. Accuracy of Information

Customers are responsible for providing accurate and up-to-date information when creating an account, placing an order or contacting customer support.

Providing incorrect information may affect order delivery, communication or customer support.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• Changes in our services
• Changes in website functionality
• Changes in marketplace operations
• Changes in technology
• Changes in applicable laws or regulations

The updated Privacy Policy will be published on this page with the revised Last Updated date.

20. Contact Us

If you have questions, concerns or requests regarding this Privacy Policy or your personal information, please contact us through the contact details provided on our Contact Us page.

Ayurvediya Upchar

Natural Products • Spices & Masala • Everyday Wellness